On average, Latinas are paid 47% less than white men and 31% less than white women. Even when you take factors like education, experience, location, and occupation into account, a large part of the pay gap remains. To raise awareness of the pay gap and its negative effect on Latinas and their families, adidas partnered with LeanIn.Org to launch #47PercentCounts, the third public awareness effort this year rooted in the idea that equal pay matters. Directed by Jess Jacklin in partnership with McGeeMedia.